I’m in advertising.
or rather, i aspire to be. Since i’m still an intern now.
And One thing that’s most basic of all in advertising is to “talk to the right audience”
You might have the best ad campaign in the world for a luxury car like Mercedes. But if you position your ad to talk to ppl who are in the lower lower income group, you wont sell a thing.
That’s how impt talking to the right audience is.
This brings me to the debate that i’ve been having with a couple of intellectual strangers on the Poly vs Jc debate.
Sure, it’s impt that we debate and talk about the issue.
But, just by talking to each other, are we addressing the right audience?
I think that it’s not enough.
The people we should be addressing are perhaps:
The ministry of Education
The deans of admissions of various Unis
And of course, poly and Jc students.
So right now, in my view, we’re not addressing the right target audience. We need to expand the conversation beyond just us.
As of right now, i don’t know how to engage the parties that i’ve listed out. But i’m gonna try.
Do you agree with me?
